The #ChooseKind movement was started by R.J. Palacio, the author of Wonder. It comes from the quote, "When given the choice between right and kind, choose kind," by Dr. Wayne Dyer. R.J. Palacio focuses on this in her book. The idea of the #ChooseKind movement is that it is more important to be kind, than it is to be right. You can sign the pledge to choose kind here.